SPECIAL AWARDS | SECTOR AWARDS | MEDIA AWARDS | STRATEGY AWARDS
SPECIAL AWARDS
Even among the most worthy line up of talent, some work just rocks harder than all the rest. It’s this spark of rare originality and true genius that our judges are looking out for!1. Best First-Time Use
This category covers best first time use of direct marketing by a company, product or service in any market sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
2. Best Over-All Creative
This will be awarded to those responsible for creating the most creative direct marketing campaign in any market sector. There's no need to enter - all entries in other categories will be judged to find the one piece of work that speaks for itself!
3. Best Low Budget
This category will be awarded to any direct marketing campaign with a budget of less than €5,000 promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
4. Supplier of the Year
This category is awarded to a supplier of direct marketing that has stood out and demonstrated their contribution to driving growth and development in the direct marketing industry.
5. Agency of the Year
This category is awarded to an agency that has stood out and demonstrated their contribution to driving growth and development in the direct marketing industry.
SECTOR AWARDS
In every genre, our judges are looking for the ideas that turned it up to the max and rocked their socks off. They’re looking for material that’s all killer, no filler so make sure you have what it takes to impress.1. Best Alcohol Drink
A direct marketing campaign, promoting an alcohol drink, including beers, wines and spirits. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
2. Best Automotive
A direct marketing campaign, promoting products and services in the automotive sector, including car manufacturers, fleet operators, leasing companies, dealer groups or individual dealerships. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
3. Best Charity
Any direct marketing campaign, from donor acquisition to retention, for registered charities.
4. Best Financial
Any direct marketing campaign, promoting a financial services product, from loans and savings, to credit cards and pensions. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
5. Best FMCG
An direct marketing campaign, promoting consumer packaged goods brands, including foodstuffs, confectionary, beverages, pet food, personal care and other general household products. Entries may be for a single communication or campaign.
6. Best IT & Technology
Any direct marketing campaign, promoting IT & Technology products or services, from computing to technological solutions. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
7. Best Telecoms & Utilities
Any direct marketing campaign, promoting products and services from telecommunications or utility services providers. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
8. Best Travel & Entertainment
Any direct marketing campaign, promoting the travel and entertainment sector, from tourism, holiday and travel firms to the sports and entertainment business. Entries may be for business or consumer initiatives and can be for a single communication or an entire campaign.
MEDIA AWARDS
Some campaign ideas you can tap your feet to. Others demand your attention, leaving you with no choice but to nod your head and say: that ROCKS. Our judges are looking for the latter.1. Best Billing Communication
Any direct marketing campaign that accompanies bills (eg: bill inserts) to promote any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
2. Best Direct Broadcast
Any direct response broadcast initiative - including TV or radio - promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or an entire campaign. Radio entries must be submitted on CD; TV entries must be submitted on DVD.
3. Best Direct Digital
Any direct marketing campaign using digital media - from email and Internet to mobile phones and PDAs - to promote any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or an entire campaign. Entries must be submitted either as a digital file on CD or as a web address with any usernames/passwords where relevant.
4. Best Direct Mail High Volume
Any direct marketing campaign using direct mail with a volume of more than 2,000 units promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
5. Best Direct Mail Low Volume
Any direct marketing campaign using direct mail with a volume of less than 2,000 units promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
6. Best Unaddressed Mail
Any direct marketing campaign using direct mail in any sector where the recipient’s name is not known. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
7. Best Direct Press
Any piece of direct response press advertising, promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
8. Best Integrated Campaign
Any integrated marketing campaign - using a mix of media from TV, direct mail, radio, press, outdoor, or SMS - to promote any product or service in any sector. Entries may be for business or consumer campaigns.
STRATEGY AWARDS
Masters can make it seem effortless, but behind every classic work you’ll find super strategies that show superior thinking. Here our judges are looking for the smart strategies. That rocked.1. Best Acquisition
Any direct marketing campaign that generates leads and/or orders, drives traffic, or builds a database. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
2. Best Brand Building
Any direct marketing campaign that develops brand awareness perceptions and attitudes amongst prospects and/or customers. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
3. Best New Product or Service Launch
Any direct marketing campaign that launches a new product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
4. Best Retention and Loyalty
Any direct marketing campaign that defends market share using retention or loyalty strategies. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
5. Best CRM Programme
Any direct marketing campaign that increases customer value, understanding and involvement, as well as long-term loyalty. Entries may be for business or consumer initiatives, and must form a programme of activities.
6. Best Data Strategy
Any direct marketing campaign that demonstrates best use of data, from understanding of customer behaviour that provides insight, to strategic targeting for successful communications. Entries may initiatives and can be for a single communication or campaign.
7. Best Green Initiative
Any direct marketing campaign which responds to the awards' key criteria of creativity, strategy and results while demonstrating evidence of how it has made a positive step to reducing its environmental impact. This could include improved targeting to reduce volumes, creative use of media to minimise environmental impact, and use of environmentally friendly materials such as paper, ink, biodegradable plastic. Entries may be for business or consumer initiatives and can be for a single communication or campaign.
Did you rock in any of these categories in 2009?
