Is your work up to the mark?
Our judges won't give your entries an easy time. So before you submit, make sure they can stand some tough scrutiny. Ask yourself these three key questions:
Was it targeted?
Did you identify the market (or section of the market) that was most likely to respond? How did you segment this group and tailor your message accordingly?
Was it tailored?
How did you match the message(s) to the personal data you had - the names, addresses, likes, and dislikes, dates and times.
Was it terrific?
Good isn't really good enough. Did you inject real creativity and fresh thinking into the strategy, copy and design of the campaign? Did it stand head and shoulders above what would be normal for your industry?
Answer 'yes' to all of these questions and you could be well on your way to winning...
