SECTOR AWARDS
1. Best Automotive
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| DMA Integrated Communications | Go for a spin in Las Vegas | Henry Ford & Sons |
| Publicis D | Budget E-Shot | Renault |
| Javelin Direct | It's a Really Big Deal | Toyota |
| Cawley Nea | The A1 Chase | Audi Ireland |
2. Best Charity
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Directbrand | Get the Girls' Round | Irish Cancer Society |
| Directbrand | Daffodil Day 2010 | Irish Cancer Society |
| Ask Direct | Soup Run Appeal | Cork Simon Community |
| Acorn Marketing | Free your Tax Money | ActionAid Ireland |
| SPARK Marketing Communications | Bee My Honey | Bóthar |
3. Best Financial & Insurance
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| DMA Integrated Communications | Understanding | Allianz |
| Ignition~integrated ideas people | FBD - Our Policy is You | FBD Insurance PLC |
| Aviva | Aviva Brand Migration Campaign | Aviva |
| Zinc | Sweeter | Caledonian Life |
| Acorn Marketing | I'm like soooo excited | 123.ie |
4. Best FMCG
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| OgilvyOne | Field of Dreams | Kellogg's |
5. Best IT & Technology
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| DMA Integrated Communications | Samsung Rules | Samsung |
| Thynk Integrated Brand Communications | Postage Health Check | Neopost Ireland |
| Acorn Marketing | Next Generation | Bearing Point/Simpson PR |
6. Best Telecoms
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Acorn Marketing | Cheque your Savings | eircom |
| Acorn Marketing | Your Return Ticket | eircom |
| Acorn Marketing | Story of Success | 3 Business Mobile |
| Tequila Ireland | Meteor Goodie Bag | Meteor |
| goosebump | The ideas station | O2 |
7. Best Utility
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Acorn Marketing | Attention Cork | Greenstar |
| Acorn Marketing | Friends for More | Greenstar |
| Acorn Marketing | Important Documents for Residents of Dun Laoghaire Rathdown | Greenstar |
| Tequila Ireland | ESB Your Home This Season | ESB Electric Ireland |
| Tequila Ireland | Switched On ESB | ESB Electric Ireland |
8. Best Travel & Entertainment
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Ignition~integrated ideas people | Are you looking a Gift Horse in the mouth? | Horse Racing Ireland |
| CKSK | Heineken Music Green Spheres | Heineken Ireland |
9. Best B2B
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Chilli Pepper Marketing | Take a look inside your business - we have | Universal Graphics |
| DMA Integrated Communications | Go for a spin in Las Vegas | Henry Ford & Sons |
| Acorn Marketing | Rubik's Cube Genius | 3 Business Mobile |
| Acorn Marketing | It's not fiction, It's Fact | 3 Business Mobile |
MEDIA AWARDS
1. Best Direct Mail LowVolume
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| DMA Integrated Communications | Understanding | Allianz |
| Javelin Direct | Early Bird | An Post |
| Javelin Direct | Personalised Stamps | An Post |
| Dialogue Marketing | GeoDirectory Insurance Breakfast | GeoDirectory |
2. Best Direct Mail HighVolume
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Aviva | Aviva Brand Migration Campaign | Aviva |
| Ask Direct | Soup Run Appeal | Cork Simon Community |
| Acorn Marketing | Attention Cork | Greenstar |
| Acorn Marketing | Important Documents for Residents of Dun Laoghaire Rathdown | Greenstar |
| Dialogue Marketing | 3Pay 'Spread the Word' DM | Three |
3. Best Unaddressed Mail
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Acorn Marketing | Split it and see the results | 123.ie |
4. Best Billing Communication
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Bord Gáis | Bi-monthly Bill Inserts | Bord Gáis Energy |
| Acorn Marketing | Friends for More | Greenstar |
| Tequila Ireland | ESB Your Home This Season | ESB Electric Ireland |
5. Best DM & Digital/Mobile Technology Campaign
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Brando | Westlife. Live in your Place. | Telefónica O2 Ireland |
| Directbrand | Irish Cancer Society Plantadaff.ie 2010 | Irish Cancer Society |
| DDFH&B | Think Beyond App | Bord Gáis Energy |
| Cawley Nea | The A1 Chase | Audi Ireland |
| goosebump | The ideas station | O2 |
6. Best Integrated Campaign
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Publicis QMP | Barnardos 'Memories 2011' Fundraising Campaign | Barnardos Ireland |
| Dialogue Marketing | Virtual vs. Physical | An Post |
| DDFH&B | Big Switch Year 2 | Bord Gáis Energy |
| SPARK Marketing Communications | Gifts that Count | Bóthar |
| Cawley Nea | The A1 Chase | Audi Ireland |
7. Best Digital
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Brando | Westlife. Live in your Place. | Telefónica O2 Ireland |
| Directbrand | Irish Cancer Society Plantadaff.ie 2010 | Irish Cancer Society |
| Javelin Direct | Unicef "Euro for Zero" | UNICEF |
| DDFH&B | Think Beyond App | Bord Gáis Energy |
| goosebump | The ideas station | O2 |
8. Best Campaign Website
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Directbrand | Get the Girls Round | Irish Cancer Society |
| DDFH&B | The Big Switch Year 2 | Bord Gáis Energy |
| Tequila Ireland | Meteor Goodie Bag | Meteor |
| goosebump | The ideas station | O2 |
Strategy Awards
1. Best Acquisition
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Ask Direct | Joanna | Women's Aid |
| Strategem - Integrated Digital Marketing & Advertising | You & Me | Danone Baby Nutrition |
| Acorn Marketing | Unlock the Power | 3 Business Mobile |
| Acorn Marketing | Story of Success | 3 Business Mobile |
2. Best New Product or Service Launch
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Ignition~integrated ideas people | Budget Buddies - Ireland's Little Household Heroes! | Ignition~integrated ideas people T/A Budget Buddies |
| Thynk Integrated Brand Communications | Postage Health Check | Neopost Ireland |
| Acorn Marketing | Meet the Pack | BetPack.com |
| Acorn Marketing | I'm like soooo excited | 123.ie |
| Cawley Nea | The A1 Chase | Audi Ireland |
3. Best Loyalty Campaign
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Javelin Direct | Personalised Stamps | An Post |
| Acorn Marketing | Wicklow Winners | Greenstar |
| Acorn Marketing | Cheque your Savings | eircom |
| Acorn Marketing | Take 5 for a cup of tea... | eircom |
| Tequila Ireland | Meteor Goodie Bag | Meteor |
4. Best CRM Programme
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| RR Donnelley | Follow up Campaign 2010 | Murray Nolan |
| Strategem - Integrated Digital Marketing & Advertising | You & Me | Danone Baby Nutrition |
| goosebump | The ideas station | O2 |
5. Best Data Strategy
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| EBS Building | Want to put some muscle on your Savings this year? (Internal) | EBS Building Society |
| Ignition~integrated ideas people | FBD - Our Policy is You | FBD Insurance PLC |
| RR Donnelley | Follow up Campaign 2010 | Murray Nolan |
| Thynk Integrated Brand Communications | Postage Health Check | Neopost Ireland |
| Acorn Marketing | Cheque your Savings | eircom |
6. Best Brand Building
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Brando | Westlife. Live in your Place. | Telefónica O2 Ireland |
| Acorn Marketing | A Change was Needed | BetPack.com |
| Acorn Marketing | I'm like soooo excited | 123.ie |
| Tequila Ireland | ESB Your Home This Season | ESB Electric Ireland |
| Tequila Ireland | Switched On ESB | ESB Electric Ireland |
SPECIAL AWARDS
1. Best First-Time Use
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| YourLocal.ie | "All Sorts" Campaign | YourLocal.ie |
| The Mission Advertising | Nualight EuroShop Campaign DM | Nualight |
| Language | We can break the silence | Laois Support Service Against Domestic Abuse |
| Acorn Marketing | A Change was Needed | BetPack.com |
2. Best Low Budget
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Chilli Pepper Marketing | Take a look inside your business - we have | Universal Graphics |
| Ignition~integrated ideas people | Budget Buddies - Ireland's Little Household Heroes! | Ignition~integrated ideas people T/A Budget Buddies |
| Strategem iLabs | Season's Tweetings | Focus Ireland |
| Javelin Direct | IRS "bags" the JNLR news | IRS |
3. Best Agency - Self Promotion
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Playprint | Wheel Of Fortune | Playprint |
| Ogilvy | Ogilvy Xmas | Ogilvy |
4. Small Business Award
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Chilli Pepper Marketing | Take a look inside your business - we have | Universal Graphics |
5. Best Copy Writing
Announced on the night
6. Best Over-All Creative
Announced on the night
7. Supplier of the Year
| SUPPLIER |
|---|
| Antidote Films |
| An Post |
| DDFH&B |
| Modern Green |
| Richardson Promotional Goods |
| RR Donnelley |
| Data Conversion |
8. Agency of the Year
Announced on the night
