SECTOR AWARDS | MEDIA AWARDS | STRATEGY AWARDS | SPECIAL AWARDS
SECTOR AWARDS
Best Alcohol Drink
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| RMG Target | Diageo | Guinness iCalendar |
| RMG Target | Diageo | Guinness RM Programme |
| RMG Target | Diageo | Guinness Discover the power of your Signature Campaign |
| RMG Target | Diageo | Guinness Arthur's Day Reverse Auction |
Best Automotive
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| DirectBrand | AA Ireland | Breakdown - The Road Ahead |
| DirectBrand | AA Ireland | The Breakdown Nightmare |
| Publicis D | Renault | Renault Business |
| Publicis D | Renault | Budget E -Shot |
| DMA | Henry Ford & Son | WRC Championship |
Best Charity
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| DirectBrand | Irish Cancer Society | Garden of Hope |
| The Hive | Barnardos | Danone Big Toddle for Barnardos |
| Spark Marketing | Bóthar | Bee My Honey |
| Dialogue Marketing | World Vision | Sending rain to Africa |
| Refresh | UNICEF Ireland | Our Symbol of Hope |
Best Financial
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| RMG Target | Aviva | RM Programme |
| RMG Target | Permanent TSB | Hot 100 |
| Javelin Direct | An Post | Prize Bonds : 'Coming Alive' |
Best FMCG
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Acorn Marketing | Unilever | Make a Promise to yourself |
| RMG Target | Mars Ireland | Around the World |
| RMG Target | Diageo | Guinness iCalendar |
| RMG Target | Diageo | Guinness Discover the power of your Signature Campaign |
| RMG Target | Diageo | Guinness Arthur's Day Reverse Auction |
Best IT & Technology
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| RR Donnelley | O2 | ICT Laptop and Mobile Broadband Bundle DM |
| DMA | Fujifilm | X-Ray Vision |
Best Telecoms & Utilities
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| Acorn Marketing | Eircom Business | No Surprises |
| Acorn Marketing | 3 Mobile | No More Waiting |
| RMG Target | An Post | Open Your Mind |
| RMG Target | Bord Gais Energy | The Big Switch |
Best Travel & Entertainment
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Digital & Direct | Sky | 2009 Christmas in High Definition |
| DirectBrand | Horse Racing Ireland | Get on Course |
| Strategem - Integrated Thinking | Gaiety Theatre | Gaiety Website & Supporting Campaign |
MEDIA AWARDS
Best Billing Communications
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Bord Gais Energy | At Home Bill Inserts | |
| Tequila Ireland | ESB Customer Supply | Energy Efficient Lighting Insert |
| Acorn Marketing | 3 Mobile | All they want for Christmas |
| RMG Target | Bord Gais Energy | The Big Switch |
Best Direct Digital
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Acorn Marketing | EBay Holidays | The Great Online Getaway |
| RMG Target | An Post | Open Your Mind |
| RMG Target | Diageo | Guinness iCalendar |
| RMG Target | Diageo | Guinness Arthur's Day Reverse Auction |
| Strategem | Appleby | Appleby 'Apprentice' Campaign |
Best Direct Mail High Volume
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| RR Donnelley | O2 | ICT Laptop and Mobile Broadband Bundle DM |
| Spark Marketing | Chernobyl's Children's Project International | Chernobyl Children's Project International Christmas Campaign 2009 |
| Acorn Marketing | Unilever | Make a Promise to yourself |
| RMG Target | Mars Ireland | Around the World |
| RMG Target | Diageo | Guinness RM Programme |
Best Direct Mail Low Volume
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Eyecue | National College of Ireland | Full-Time |
| DirectBrand | AA Ireland | The Breakdown Nightmare |
| Ask Direct | Women's Aid | Jane |
| The Hive | Magnet | Magnet "Lie Detector" |
| Dialogue | Dialogue Marketing | St. Brendan's Discovery of America |
Best Unaddressed Mail
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Ask Direct | Barnardos | Adam |
| Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| Acorn Marketing | 3 Mobile | No More Waiting |
Best Direct Press
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Acorn Marketing | 3 Mobile | Going Local |
| Acorn Marketing | 3 Mobile | No Strings |
| Acorn Marketing | 3 Mobile | Domination Day |
| Cawley Nea\TBWA | Dublin Bus | Dublin Bus Ticket Thursday |
Best Integrated Campaign
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| DMA | Referendum Commission | Lisbon Treaty |
| RMG Target | An Post | Open Your Mind |
| RMG Target | Bord Gais Energy | The Big Switch |
| Eumom Marketing Limited | DocMorris Apotheke | DocMorris Multi-Channel Campaign |
| Strategem - Integrated Thinking | Danone Baby Nutrition | Cow & Gate's Happiest Babies |
STRATEGY AWARDS
Best Acquisition
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| TICo | TICo | Wanna Know How You Can Pare Back Your Mailing Costs? |
| Ask Direct | Barnardos | Adam |
| DMA | DMA | Free Your Customers! |
| Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| RMG Target | Bord Gais Energy | The Big Switch |
Best Brand Building
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| io | Mundipharma Pharmaceuticals Ltd | Nothing |
| RMG Target | Bord Gais Energy | The Big Switch |
| RMG Target | Diageo | Guinness Discover the power of your Signature Campaign |
| Javelin Direct | An Post | Prize Bonds : 'Coming Alive' |
| RaboDirect | RaboDirect | The Truth |
Best New Product or Service Launch
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| Acorn Marketing | eBay Holidays | The Great Online Getaway |
| Acorn Marketing | Eircom Business | No Surprises |
| Acorn Marketing | 3 Mobile | No More Waiting |
| RMG Target | Bord Gais Energy | The Big Switch |
Best Retention and Loyalty
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| A.S.A. Marketing Group | Henry Ford & Son Ltd | Ford VIP invitation |
| Acorn Marketing | Eircom Business | Reap your rewards |
| Acorn Marketing | Eircom Business | No Surprises |
| RMG Target | Diageo | Guinness RM Programme |
Best CRM Programme
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| RR Donnelley | O2 | ICT Laptop and Mobile Broadband Bundle DM |
| Acorn Marketing | Unilever | Make a Promise to yourself |
| Acorn Marketing | Eircom Business | Reap your rewards |
| RMG Target | Diageo | Guinness RM Programme |
| Strategem - Integrated Thinking | Danone Baby Nutrition | Cow & Gate You & Me |
Best Data Strategy
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
| Acorn Marketing | Unilever | Make a Promise to yourself |
| RMG Target | Aviva | RM Programme |
| RMG Target | Mars Ireland | Around the World |
| Eumom Marketing Limited | Doc Morris Apotheke | Eumom and DocMorris Campaign |
Best Green Initiative
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| DirectBrand | Clearstream Solutions | Managing your Carbon Footprint |
SPECIAL AWARDS
Best First-Time Use
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Dragon | Dragon | Mediaocrity |
| Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
| Acorn Marketing | 3 Mobile | Going Local |
| Dialogue | Crystal Holidays | Impressive Drop |
| Acorn Marketing | Shoes For Crews | Why Only One Shoe? |
Best Overall Creative
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Dialogue Marketing | Dialogue | St. Brendan's Discovery of America |
| DirectBrand | AA Ireland | The Breakdown Nightmare |
| RMG Target | An Post | Open Your Mind |
| io | Mundipharma Pharmaceuticals Ltd | Nothing |
| Dragon | Dragon | Mediaocrity |
Best Low Budget
| AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|
| Chilli Pepper Marketing | Canning & Associates | Shoeisms - One Step Closer |
| Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
| Bespoke with Direction | Direction@JWT | Tough Times - Try a different Direction |
| Acorn Marketing | Eircom Business | Have you Heard |
| Eumom Marketing Limited | SMYTHS (nursery) | Eumom and SMYTHS (nursery) Campaign |
Agency of the Year
| AGENCY |
|---|
| Acorn Marketing |
| RMG Target |
| Dialogue Marketing |
| Strategem integrated Communications |
