SECTOR AWARDS
1. Best Automotive
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Cawley Nea | The A1 Chase | Audi Ireland |
| Silver | Publicis D | Budget E-Shot | Renault |
| Bronze | DMA Integrated Communications | Go for a spin in Las Vegas | Henry Ford & Sons |
2. Best Charity
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | Free your Tax Money | ActionAid Ireland |
| Silver | Directbrand | Get the Girls' Round | Irish Cancer Society |
| Silver | Directbrand | Daffodil Day 2010 | Irish Cancer Society |
| Bronze | Ask Direct | Soup Run Appeal | Cork Simon Community |
| Bronze | SPARK Marketing Communications | Bee My Honey | Bóthar |
3. Best Financial & Insurance
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Aviva | Aviva Brand Migration Campaign | Aviva |
| Silver | Acorn Marketing | I'm like soooo excited | 123.ie |
| Bronze | Ignition~integrated ideas people | FBD - Our Policy is You | FBD Insurance PLC |
4. Best FMCG
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | OgilvyOne | Field of Dreams | Kellogg's |
5. Best IT & Technology
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | Thynk Integrated Brand Communications | Postage Health Check | Neopost Ireland |
| Bronze | Acorn Marketing | Next Generation | Bearing Point/Simpson PR |
6. Best Telecoms
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | Story of Success | 3 Business Mobile |
| Silver | goosebump | The ideas station | O2 |
| Bronze | Tequila Ireland | Meteor Goodie Bag | Meteor |
7. Best Utility
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Bronze | Acorn Marketing | Attention Cork | Greenstar |
8. Best Travel & Entertainment
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | CKSK | Heineken Music Green Spheres | Heineken Ireland |
9. Best B2B
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | DMA Integrated Communications | Go for a spin in Las Vegas | Henry Ford & Sons |
| Bronze | Acorn Marketing | It's not fiction, It's Fact | 3 Business Mobile |
MEDIA AWARDS
1. Best Direct Mail LowVolume
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Gold | Javelin Direct | Personalised Stamps | An Post |
| Silver | Javelin Direct | Early Bird | An Post |
| Bronze | DMA Integrated Communications | Understanding | Allianz |
| Bronze | Dialogue Marketing | GeoDirectory Insurance Breakfast | GeoDirectory |
2. Best Direct Mail HighVolume
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | Important Documents for Residents of Dun Laoghaire Rathdown | Greenstar |
| Silver | Ask Direct | Soup Run Appeal | Cork Simon Community |
| Bronze | Aviva | Aviva Brand Migration Campaign | Aviva |
| Bronze | Dialogue Marketing | 3Pay 'Spread the Word' DM | Three |
3. Best Unaddressed Mail
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | Split it and see the results | 123.ie |
4. Best Billing Communication
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | Acorn Marketing | Friends for More | Greenstar |
| Bronze | Bord Gáis | Bi-monthly Bill Inserts | Bord Gáis Energy |
| Bronze | Tequila Ireland | ESB Your Home This Season | ESB Electric Ireland |
5. Best DM & Digital/Mobile Technology Campaign
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Bronze | Directbrand | Irish Cancer Society Plantadaff.ie 2010 | Irish Cancer Society |
6. Best Integrated Campaign
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | SPARK Marketing Communications | Gifts that Count | Bóthar |
| Silver | Dialogue Marketing | Virtual vs. Physical | An Post |
| Bronze | DDFH&B | Big Switch Year 2 | Bord Gáis Energy |
7. Best Digital
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Javelin Direct | Unicef "Euro for Zero" | UNICEF |
| Silver | Brando | Westlife. Live in your Place. | Telefónica O2 Ireland |
| Bronze | Directbrand | Irish Cancer Society Plantadaff.ie 2010 | Irish Cancer Society |
| Bronze | goosebump | The ideas station | O2 |
8. Best Campaign Website
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | Directbrand | Get the Girls Round | Irish Cancer Society |
STRATEGY AWARDS
1. Best Acquisition
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Ask Direct | Joanna | Women's Aid |
| Silver | Acorn Marketing | Story of Success | 3 Business Mobile |
| Bronze | Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
2. Best New Product or Service Launch
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | I'm like soooo excited | 123.ie |
| Silver | Acorn Marketing | Meet the Pack | BetPack.com |
3. Best Loyalty Campaign
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Acorn Marketing | Cheque your Savings | eircom |
| Silver | Javelin Direct | Personalised Stamps | An Post |
| Silver | Acorn Marketing | Wicklow Winners | Greenstar |
| Bronze | Tequila Ireland | Meteor Goodie Bag | Meteor |
4. Best CRM Programme
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Strategem - Integrated Digital Marketing & Advertising | You & Me | Danone Baby Nutrition |
5. Best Data Strategy
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | EBS Building | Want to put some muscle on your Savings this year? (Internal) | EBS Building Society |
| Silver | Thynk Integrated Brand Communications | Postage Health Check | Neopost Ireland |
| Bronze | Ignition~integrated ideas people | FBD - Our Policy is You | FBD Insurance PLC |
6. Best Brand Building
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Silver | Brando | Westlife. Live in your Place. | Telefónica O2 Ireland |
SPECIAL AWARDS
1. Best First-Time Use
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Silver | YourLocal.ie | "All Sorts" Campaign | YourLocal.ie |
| Bronze | Acorn Marketing | A Change was Needed | BetPack.com |
2. Best Low Budget
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Javelin Direct | IRS "bags" the JNLR news | IRS |
| Silver | Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Bronze | Chilli Pepper Marketing | Take a look inside your business - we have | Universal Graphics |
3. Best Agency - Self Promotion
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Direct Marketing Campaign Management | A Tough Nut to Crack! | Direct Marketing Campaign Management |
| Silver | Ogilvy | Ogilvy Xmas | Ogilvy |
| Bronze | Playprint | Wheel Of Fortune | Playprint |
4. Small Business Award
| AWARD | AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|---|
| Gold | Chilli Pepper Marketing | Take a look inside your business - we have | Universal Graphics |
5. Best Copy Writing
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Ask Direct | Joanna | Women's Aid |
6. Best Over-All Creative
| AGENCY | CAMPAIGN NAME | CLIENT |
|---|---|---|
| Javelin Direct | Personalised Stamps | An Post |
7. Supplier of the Year
| RR Donnelley |
8. Agency of the Year
| Acorn Marketing |
