SECTOR AWARDS | MEDIA AWARDS | STRATEGY AWARDS | SPECIAL AWARDS
SECTOR AWARDS
Best Alcohol Drink
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Gold | RMG Target | Diageo | Guinness RM Programme |
Best Automotive
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | DirectBrand | AA Ireland | Breakdown - The Road Ahead |
| Bronze | DMA | Henry Ford & Son | WRC Championship |
| Gold | DirectBrand | AA Ireland | The Breakdown Nightmare |
Best Charity
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | DirectBrand | Irish Cancer Society | Garden of Hope |
| Silver | Spark Marketing | Bóthar | Bee My Honey |
| Gold | Refresh | UNICEF Ireland | Our Symbol of Hope |
Best Financial
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Silver | RMG Target | Aviva | RM Programme |
Best FMCG
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | RMG Target | Mars Ireland | Around the World |
| Silver | Acorn Marketing | Unilever | Make a Promise to yourself |
| Gold | RMG Target | Diageo | Guinness iCalendar |
Best IT & Technology
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | RR Donnelley | O2 | ICT Laptop and Mobile Broadband Bundle DM |
| Silver | DMA | Fujifilm | X-Ray Vision |
Best Telecoms & Utilities
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | RMG Target | Bord Gais Energy | The Big Switch |
| Bronze | Acorn Marketing | 3 Mobile | No More Waiting |
| Silver | Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| Gold | RMG Target | An Post | Open Your Mind |
Best Travel & Entertainment
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Strategem - Integrated Thinking | Gaiety Theatre | Gaiety Website & Supporting Campaign |
| Gold | DirectBrand | Horse Racing Ireland | Get on Course |
MEDIA AWARDS
Best Billing Communications
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Tequila Ireland | ESB Customer Supply | Energy Efficient Lighting Insert |
| Silver | RMG Target | Bord Gais Energy | The Big Switch |
| Gold | Acorn Marketing | 3 Mobile | All they want for Christmas |
Best Direct Digital
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | RMG Target | Diageo | Guinness Arthur's Day Reverse Auction |
| Silver | RMG Target | Diageo | Guinness iCalendar |
| Gold | RMG Target | An Post | Open Your Mind |
Best Direct Mail High Volume
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Acorn Marketing | Unilever | Make a Promise to yourself |
| Bronze | RMG Target | Mars Ireland | Around the World |
| Silver | RMG Target | Diageo | Guinness RM Programme |
| Gold | Spark Marketing | Chernobyl's Children's Project International | Chernobyl Children's Project International Christmas Campaign 2009 |
Best Direct Mail Low Volume
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Ask Direct | Women's Aid | Jane |
| Silver | DirectBrand | AA Ireland | The Breakdown Nightmare |
| Gold | Dialogue | Dialogue Marketing | St. Brendan's Discovery of America |
Best Unaddressed Mail
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Ask Direct | Barnardos | Adam |
| Silver | Acorn Marketing | 3 Mobile | No More Waiting |
| Gold | Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
Best Direct Press
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Acorn Marketing | 3 Mobile | Domination Day |
| Silver | Acorn Marketing | 3 Mobile | No Strings |
Best Integrated Campaign
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | DMA | Referendum Commission | Lisbon Treaty |
| Bronze | RMG Target | An Post | Open Your Mind |
| Silver | Eumom Marketing Limited | DocMorris Apotheke | DocMorris Multi-Channel Campaign |
| Gold | RMG Target | Bord Gais Energy | The Big Switch |
STRATEGY AWARDS
Best Acquisition
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Ask Direct | Barnardos | Adam |
| Bronze | DMA | DMA | Free Your Customers! |
| Silver | Tequila | ESB Energy Services | HALO Home Energy Efficiency Programme |
| Silver | RMG Target | Bord Gais Energy | The Big Switch |
| Gold | TICo | TICo | Wanna Know How You Can Pare Back Your Mailing Costs? |
Best Brand Building
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | io | Mundipharma Pharmaceuticals Ltd | Nothing |
| Silver | RMG Target | Diageo | Guinness Discover the power of your Signature Campaign |
| Gold | RMG Target | Bord Gais Energy | The Big Switch |
Best New Product or Service Launch
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Acorn Marketing | 3 Mobile | No More Waiting |
| Silver | RMG Target | Bord Gais Energy | The Big Switch |
| Gold | Acorn Marketing | Eircom Business | No Surprises |
Best Retention and Loyalty
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Silver | RMG Target | Diageo | Guinness RM Programme |
| Gold | Acorn Marketing | Eircom Business | No Surprises |
Best CRM Programme
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Acorn Marketing | Eircom Business | Reap your rewards |
| Silver | RMG Target | Diageo | Guinness RM Programme |
| Gold | Strategem - Integrated Thinking | Danone Baby Nutrition | Cow & Gate You & Me |
Best Data Strategy
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Eumom Marketing Limited | Doc Morris Apotheke | Eumom and DocMorris Campaign |
| Silver | Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
| Gold | RMG Target | Aviva | RM Programme |
Best Green Initiative
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Gold | DirectBrand | Clearstream Solutions | Managing your Carbon Footprint |
SPECIAL AWARDS
Best First-Time Use
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Dragon | Dragon | Mediaocrity |
| Silver | Acorn Marketing | 3 Mobile | Going Local |
| Silver | Acorn Marketing | Shoes For Crews | Why Only One Shoe? |
| Gold | Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
Best Overall Creative
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Gold | Dialogue Marketing | Dialogue | St. Brendan's Discovery of America |
Best Low Budget
| AWARDED | AGENCY | CLIENT | CAMPAIGN NAME |
|---|---|---|---|
| Bronze | Bespoke with Direction | Direction@JWT | Tough Times - Try a different Direction |
| Silver | Ignition - integrated ideas people | The Fitzwilliam Casino & Card Club | Bet you didn't Know? |
| Gold | Chilli Pepper Marketing | Canning & Associates | Shoeisms - One Step Closer |
Supplier of the Year
| AWARDED | AGENCY |
|---|---|
| Gold | Data Conversion Direct |
Agency of the Year
| AWARDED | AGENCY |
|---|---|
| Gold | RMG Target |
